Holden have a very nice online magazine which is an extension of their EDM’s. Many fail at online magazines by trying to make them look like a magazine, graphical page turners for example and they come out just looking tacky.
It doesn’t need to look like a magazine, it just needs to be readable like a mag.
Holden have done this very nicely by keeping is easy to use but also having the big glossy images and not overflowing with copy your never going to read.
