Here is a great example of a great Twitter business tool, but with no execution.

The Hills M2 Motorway is not the cheapest so when you pay almost $5 then sit in road works traffic is suck big time. When it’s clear I think it’s worth the money, considering fuel usage etc. Which makes this use of Twitter pretty cool, but if you don’t tell anyone about it, who going to follow?

The M2 even has signs up on the motorway to direct them to the website, but why not use Twitter as the call to action instead? Of course people will say “But I don’t have Twitter”, but people will still find their website anyway.

m2twitter