Stuff and Junk

There are many different ways you can produce content within a Facebook page and there are just as many motives. Here are a few I came up with.

Event based

http://www.facebook.com/pages/Hey-Hey-Its-Saturday/39974319048?ref=nf

Using Facebook to create enthusiasm for an event by regularly updating fans and reminding them of the event.

Product updates

http://www.facebook.com/zazz.com.au

Companies that have a continually changing product base can update they’re content daily and then posting new content to Facebook/Twitter.

Brand Awareness

http://www.facebook.com/JimBeamRacing

Using SMO to build brand awareness by continually updating fans and followers with information on their interest, which is particularly supportive of entities that do not have a physical product, like sporting teams for example.

Link Grabbing

http://www.facebook.com/machinima

News websites rely on content that creates interest and in this case it’s gaming. This website features gaming news to build readership, then with readership you can sell advertising. To increase their readership they post links with content previews to Facebook and Twitter and effectively making SMO a portal to their website.

Campaign

http://www.facebook.com/pages/Thredbo-Snow-Resort/18304011581?ref=ts

Campaign based SMO is used to generate noise around the campaign.

This example was from back in the Clem’s days where we created a campaign for Thredbo cantered around “The Big Dump”. We created dynamic banners showing snow depth, Facebook page and Facebook application also showing snow depth in anticipation of the big snow down fall.

User registered on the website thebigdump.com.au to win a free lift pass when the big dump hit. Because there were a limited number of tickets, we built a Flash game which picked a winner with the highest score every 5 minutes for a day.