Stuff and Junk » campaign

Sexy Clems BBDO EVO ad

Vern — Mon, 19 Oct 2009 05:48:42 +0000

Sexy Mitsubishi EVO spot ad from BBDO in Adelaide, looks very neat. More here: http://www.resin.com.au/Proj_mitsu_lancer.shtml

Mitsubishi Lancer Evolution – Defy Physics from Resin on Vimeo.

LAME! Could this be the worst EDM ever?

Vern — Mon, 14 Sep 2009 22:29:35 +0000

Could this be the lamest EDM I have ever received? At the very least check your copy for grammar and spelling, “We’ve an Aston Martin…”! You’ve what an Aston Martin? Fuelled it up with a tank of lame?

Why is it that producers, I’m assuming there was not a copywriter involved here, feel the need turn an EDM into a personal conversation. People get that these emails are sent to a shitload of people, don’t patronise the reader.

Ken Block launch video for Dirt2

Vern — Fri, 11 Sep 2009 23:15:45 +0000

I love this video and amazingly, it seriously makes me want to buy this game. It’s exciting!

Great Twitter idea, no execution

Vern — Tue, 18 Aug 2009 03:30:02 +0000

Here is a great example of a great Twitter business tool, but with no execution.

The Hills M2 Motorway is not the cheapest so when you pay almost $5 then sit in road works traffic is suck big time. When it’s clear I think it’s worth the money, considering fuel usage etc. Which makes this use of Twitter pretty cool, but if you don’t tell anyone about it, who going to follow?

The M2 even has signs up on the motorway to direct them to the website, but why not use Twitter as the call to action instead? Of course people will say “But I don’t have Twitter”, but people will still find their website anyway.

Google Apps, gmail with your domain

Vern — Fri, 07 Aug 2009 02:03:40 +0000

This is a big saver for anyone doing a campaign or a small website for anyone who wants email as well but you don’ want to setup your own email server or pay for another one.

Google apps give you an mail server with 7GB of space per user and up to 50 users in the standard free version. Plenty of space, and the easy of GMail. Then you also get GTalk chat, calendar, sites and Google Docs all connected to your own domain. Sweet!

Works nicely on the mobile to.

There is a bit of setup with the domain, chaging or adding MX records and CNAME records, but if you have control of the DNS for your domain, like through Domain Central then you can convert a domain over within the hour.

I’ve just converted all my domains over!!