Could this be the lamest EDM I have ever received? At the very least check your copy for grammar and spelling, “We’ve an Aston Martin…”! You’ve what an Aston Martin? Fuelled it up with a tank of lame?
Why is it that producers, I’m assuming there was not a copywriter involved here, feel the need turn an EDM into a personal conversation. People get that these emails are sent to a shitload of people, don’t patronise the reader.
Holden have a very nice online magazine which is an extension of their EDM’s. Many fail at online magazines by trying to make them look like a magazine, graphical page turners for example and they come out just looking tacky.
It doesn’t need to look like a magazine, it just needs to be readable like a mag.
Holden have done this very nicely by keeping is easy to use but also having the big glossy images and not overflowing with copy your never going to read.
