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Posts Tagged twitter

Twitter by Subject

Aug 20

Posted by Vern in Digital | No Comments

I’ve noticed that there are a few people doing Twitter accounts for different subject and it seems to work well.

Two good examples are http://edition.cnn.com/twitter/ and http://twitter.com/sydneytraffic from the RTA.

The RTA have done it well by using a different account for each region in Sydney for traffic, which means you avoid seeing information that is not relevant to you.

One of the hardest things about getting Twitter to work for you business is making the information relevant, and this is defiantly an easier way for achieving that.

And a side note, http://twitter.com/sydneytraffic is one of the best follows I have added in a long time, Awesome on the mobile!

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Great Twitter idea, no execution

Aug 18

Posted by Vern in Digital | 1 Comment

Here is a great example of a great Twitter business tool, but with no execution.

The Hills M2 Motorway is not the cheapest so when you pay almost $5 then sit in road works traffic is suck big time. When it’s clear I think it’s worth the money, considering fuel usage etc. Which makes this use of Twitter pretty cool, but if you don’t tell anyone about it, who going to follow?

The M2 even has signs up on the motorway to direct them to the website, but why not use Twitter as the call to action instead? Of course people will say “But I don’t have Twitter”, but people will still find their website anyway.

m2twitter

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