This amazing digital execution demonstrates two things; one is that the content still needs to be good to be compelling but secondly that it doesn't necessarily need to be new as long as the activation itself does.

In this case the content itself is 46 years old and we’ve all seen and heard bits of it over the years and this project brings together all those assets into one place.

From their “About the Project” page; original Apollo 11 spaceflight video footage, communication audio, mission control room conversations, text transcripts, and telemetry data, all synchronized into an integrated audio-visual experience.

Visit firstmenonthemoon.com.

Original Apollo 11 spaceflight video footage, communication audio, mission control room conversations, text transcripts, and telemetry data, all synchronized into an integrated audio-visual experience.